The Cartola FC is a fantasy game created and running by Globo.com since 2005 with more than 3 million players. We worked with Globo on the redesign process where we focused primarily on the mobile app.
User research, user experience, and visual design.
The game is based on official statistics of the players and coaches participating in the Brazilian soccer championship, so one of the core challenges in this project was to come up with a good and friendly way to show the players information.
We designed a few different ways to express this information and tested it with several user interface components. After a few days of iteration and tests, we had this fluid and adaptable layout system that created a powerful communication hierarchy and helped as a good reference to design the rest of the scenarios.
Cartola needs to better integrate your social network with the game, and we designed different approaches to make it happen. Comparing your results with your friends with a way to share the results directly on your social feed was a new feature I designed to keep the game working even outside the app.
We also introduced the new League feature, a place where users can create custom leagues to play among their friends. In a similar approach, there are also sponsored leagues that award their winners with goodies from brands like Nike and Adidas.
More than twice the expected for the whole pre-season period.
Over 54% higher than the previous record, one year before.
Cartola was the most downloaded app in the country for 3 weeks after the official launch.
